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방송산업의 경쟁전략 연구 : 지상파방송사 MBC를 중심으로
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- Authors
- Advisor
- 송재용
- Issue Date
- 2010
- Publisher
- 서울대학교 경영전문대학원
- Keywords
- 경쟁전략 ; Competitive Strategy ; 산업조직론 ; Industrial Organization ; 자원기반경쟁전략 ; Resource-based View ; 전략적 혁신 ; Strategic Innovation ; 방송산업 ; Broadcasting Industry ; 지상파방송 ; Terrestrial Broadcasting
- Description
- 학위논문(석사) --서울대학교 경영전문대학원 :경영학과(SNU MBA),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034399
https://hdl.handle.net/10371/64441
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