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기술 전환기 이동통신 마케팅 전략 : LG 텔레콤 OZ 마케팅전략 사례
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 임종원 | - |
| dc.contributor.author | 정 철 | - |
| dc.date.accessioned | 2010-05-07 | - |
| dc.date.available | 2010-05-07 | - |
| dc.date.copyright | 2010 | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034382 | kog |
| dc.identifier.uri | https://hdl.handle.net/10371/64458 | - |
| dc.description | 학위논문(석사) --서울대학교 경영전문대학원 :경영학과(SNU MBA),2010.2. | ko |
| dc.format.extent | 52장 | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 경영전문대학원 | ko |
| dc.subject | 하이테크 마케팅 | ko |
| dc.subject | High-tech Marketing | ko |
| dc.subject | 후발 진입자의 마케팅 전략 | ko |
| dc.subject | Late Mover’s Marketing Strategy | ko |
| dc.subject | 기술 전환 | ko |
| dc.subject | Killer Application | ko |
| dc.subject | 킬러 Application | ko |
| dc.subject | Switching Cost | ko |
| dc.subject | 전환비용 | ko |
| dc.subject | Lock in | ko |
| dc.subject | Lock-in | ko |
| dc.subject | 3G | ko |
| dc.subject | 3G | ko |
| dc.subject | 4G | ko |
| dc.subject | 4G | ko |
| dc.subject | Mobile 2.0. | ko |
| dc.subject | Mobile 2.0 | ko |
| dc.subject | 무선망 개방 | ko |
| dc.title | 기술 전환기 이동통신 마케팅 전략 : LG 텔레콤 OZ 마케팅전략 사례 | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(SNU MBA) | - |
| dc.description.degree | Master | ko |
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