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기업의 문화예술지원활동이 기업의 주식가치에 미치는 영향 : (The) effect of corporate art sponsorship on the market value of Korean firms
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- Authors
- Advisor
- 정형민
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- 사건연구 방법론 ; event study methodology ; 문화예술지원활동 ; corporate art sponsorship ; 메세나 ; mescenat ; 수익률 ; ROI
- Description
- 학위논문(석사) --서울대학교 대학원 :서양화과(미술이론전공),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000033797
https://hdl.handle.net/10371/64930
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