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Modeling Online Word-of-Mouth Effect on Korean Box-Office Sales Based on Kernel Regression Model
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 박시연 | - |
dc.contributor.author | 김진교 | - |
dc.date.accessioned | 2010-06-28T23:58:59Z | - |
dc.date.available | 2010-06-28T23:58:59Z | - |
dc.date.issued | 2007 | - |
dc.identifier.citation | 한국데이터정보과학회지, 18, 995-1004 | en |
dc.identifier.issn | 1225-8547 | - |
dc.identifier.uri | https://hdl.handle.net/10371/67971 | - |
dc.description.abstract | In this paper, we analyse online word-of mouth and Korean box-office sales data based on kernel regression method. To do this, we consider the regression model with mixed-data and apply the least square cross-validation method proposed by Li and Racine (2004) to the model. We found the box-office sales can be explained by volume of online word-of-mouth and the characteristics of the movies. | en |
dc.language.iso | ko | en |
dc.publisher | 한국데이터정보과학회 | en |
dc.subject | cross-validation method | en |
dc.subject | Kernel regression | en |
dc.subject | mixed-data | en |
dc.subject | smoothing parameter selection | en |
dc.title | Modeling Online Word-of-Mouth Effect on Korean Box-Office Sales Based on Kernel Regression Model | en |
dc.type | Article | en |
dc.contributor.AlternativeAuthor | Park, Siyun | - |
dc.contributor.AlternativeAuthor | Kim, Jin Gyo | - |
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