A Review of the Determinants of Counterfeiting and Piracy and the Proposition for Future Research

Abstract

The objective of this study is, through a review of current literature on product counterfeiting and piracy, to propose specific topics that future research needs to investigate. Specifically, the study calls for developing a framework explaining the whole process of counterfeiting production, distribution, and consumption; estimating the revenue losses more accurately; surveying real buyers rather than students; examining a variety of manufacturer and consumer motivations in contextual factors; and studying the interactive complexity between the demand-side and supply-side driving factors. In conclusion, the study discusses policy and research implications.