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The President and Media in the Agenda-Setting Process: Who Sets the Policy Agenda?

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Authors

Kim, Eunyi

Issue Date
2006
Publisher
Graduate School of Public Administration, Seoul National University
Citation
Korean Journal of Policy Studies, Vol.20 No.1, pp. 49-63
Abstract
This study explores one of the recurrent questions in agenda-setting studies: who sets policy agendapolitical leaders or the media? A content analysis was conducted by coding the texts of six of President Clinton's State of the Union addresses and three networks' (ABC, CBS, and NBC) evening news broadcasts. The results do not provide strong evidence of a causal direction between the media agenda and president's agenda because both coefficients are statistically significant and similar in degree. This study suggests, however, there may be a variance among different media actors in their roles and involvement in the agenda-setting (building) process.
ISSN
1225-5017
Language
English
URI
https://hdl.handle.net/10371/69878
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Graduate School of Public Administration (행정대학원)Dept. of Public Administration (행정학과)Korean Journal of Policy Studies (정책논총, KJPS)Korean Journal of Policy Studies (정책논총) vol.20(1) (2006)
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