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A Comparative Analysis of Korean Administrations' Public Relations Policies and the Implications for Democratic Governance

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Authors
Woo, Jisuk
Issue Date
2008
Publisher
Graduate School of Public Administration, Seoul National University
Citation
Korean Journal of Policy Studies, Vol.23 No.1, pp. 153-180
Keywords
Government PRPublic OpinionRelationship between Government and the PressDeliberative DemocracyDeliberative PollPress Policy
Abstract
This study compares each Korean administration's purposes of public relations, the communication flow of government PR, Press policies, and relationships between the press and the government, in order to examine characteristics and changes in the Korean governments' approaches to government PR. The findings of the analysis show that most of the early administrations purported to provide propaganda against communism and their political rivals. Later administrations conducted PR activities for diverse purposes such as propaganda, the dissemination of public information, persuading the public, and sometimes even promoting mutual understanding. Communication flow of the government PR activities was consistently unilateral across the administrations, from the government toward the public, and mainly through the press. Although President Roh Moo Hyun attempted interactive communication between the government and the public, his idealism did not materialize in reality, and resulted in aggressive and intrusive unilateral PR activities directly toward the public. Based on the findings of the analysis, the study suggests that future government PR activities should focus on two-way communication, especially on listening to the public, probably by organizing local policy meeting and discussion groups, setting up call centers and internet sites that are easy to use and are interactive, and by planning and executing deliberative polling for policy issues.
ISSN
1225-5017
Language
English
URI
https://hdl.handle.net/10371/69920
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Graduate School of Public Administration (행정대학원)Dept. of Public Administration (행정학과)Korean Journal of Policy Studies (정책논총)Korean Journal of Policy Studies (정책논총) vol.23(1) (2008)
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