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지각된 제품의 스마트함이 소비자의 태도와 구매의도에 미치는 영향 : Effect of perceived smartness towards consumers attitude and purchase intention

DC Field Value Language
dc.contributor.advisor김상훈-
dc.contributor.author장준호-
dc.date.accessioned2011-09-22T07:08:24Z-
dc.date.available2011-09-22T07:08:24Z-
dc.date.copyright2011-
dc.date.issued2011-02-
dc.identifier.other000000029479-
dc.identifier.urihttp://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029479-
dc.description학위논문(석사)--서울대학교 대학원 :경영학과,2011.2. 김상훈.-
dc.format.extent48 p.-
dc.language.isokor-
dc.publisher서울대학교 대학원-
dc.subject지각된 스마트함-
dc.subject스마트 제품의 특성-
dc.subject태도-
dc.subject구매의도-
dc.subject자기효능감-
dc.subject관여도-
dc.subjectPerceived Smartness-
dc.subjectcharacteristics of smart product-
dc.subjectAttitude-
dc.subjectPurchase intention-
dc.subjectSelf-efficacy-
dc.subjectInvolvement-
dc.title지각된 제품의 스마트함이 소비자의 태도와 구매의도에 미치는 영향-
dc.title.alternativeEffect of perceived smartness towards consumers attitude and purchase intention-
dc.typeThesis-
dc.typeDissertation-
dc.contributor.department경영학과-
dc.description.degreeMaster-
dc.date.awarded2011-02-
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