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스타속성과 소비자 욕구 충족성에 따른 휴먼브랜드에 대한 애착 : Investigation of star and consumer variables which influence the attachment to human brands
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- Authors
- Advisor
- 박기완
- Issue Date
- 2011-02
- Publisher
- 서울대학교 대학원
- Keywords
- 휴먼브랜드 ; 애착 ; 스타특성 ; 자기결정이론 ; human brands ; attachment ; self-determination theory ; stars characteristics
- Description
- 학위논문(석사)--서울대학교 대학원 :경영학과,2011.2. 박기완.
- Language
- kor
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