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(A) Study on the effect of observabiliy in new product evaluation using construal level theory
관찰 가능성 정도가 신제품 평가에 미치는 영향(해석 수준 이론을 이용하여)

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Authors
김희진
Advisor
김상훈
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
관찰 가능성신제품사용 용이성효용성해석 수준 이론심리적 거리ObservabilityNew ProductUsabilityCapabilityConstrual Level TheoryPsychological Distance
Description
학위논문(석사)--서울대학교 대학원 :경영학과,2011.2. 김상훈.
Language
eng
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029458
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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