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Desire to avoid cheap impression : effects of coupon visibility on coupon redemption

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Authors
김희령
Advisor
이유재
Issue Date
2011
Publisher
서울대학교 대학원
Keywords
쿠폰 상환Coupon redemption궁색한 인상Cheap impression자기 감시성Self-monitoring쿠폰 가시성Coupon visibility
Description
학위논문(석사) --서울대학교 대학원 :경영학과,2011.2.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029457

http://hdl.handle.net/10371/73689
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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