Publications
Detailed Information
Desire to avoid cheap impression : effects of coupon visibility on coupon redemption
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Advisor
- 이유재
- Issue Date
- 2011
- Publisher
- 서울대학교 대학원
- Keywords
- 쿠폰 상환 ; Coupon redemption ; 궁색한 인상 ; Cheap impression ; 자기 감시성 ; Self-monitoring ; 쿠폰 가시성 ; Coupon visibility
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과,2011.2.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029457
https://hdl.handle.net/10371/73689
- Files in This Item:
- There are no files associated with this item.
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.