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(The) Study for necessity of introducing a new membership program for differentiation in the broadband internet market-SK broadband case

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Authors
김장환
Advisor
박기완
Issue Date
2010
Publisher
서울대학교 경영전문대학원
Keywords
멤버쉽 프로그램Loyalty고객 로열티Membership program고객의 인지된 가치Customer perceived value
Description
Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNUGlobal MBA전공공),2010.8.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035763

https://hdl.handle.net/10371/73701
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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