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Revitalization from brand crisis : Focusing on Yuhan-Kimberly’s leading diaper brand

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Authors
김재홍
Advisor
주우진
Issue Date
2010
Publisher
서울대학교 경영전문대학원
Keywords
Brand crisis managementBrand crisis managementMarketingMarketingFMCG industryFMCG industry
Description
Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNUGlobal MBA전공),2010.8.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035765

http://hdl.handle.net/10371/73722
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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