SNU Open Repository and Archive: Revitalization from brand crisis : Focusing on Yuhan-Kimberlys leading diaper brand

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S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Theses (Master's Degree_경영학과)

Revitalization from brand crisis : Focusing on Yuhan-Kimberlys leading diaper brand

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Authors: 김재홍

Advisor: 주우진

Issue Date: 2010

Publisher: 서울대학교 경영전문대학원

Keywords: Brand crisis management ; Brand crisis management ; Marketing ; Marketing ; FMCG industry ; FMCG industry

Description: Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNUGlobal MBA전공),2010.8.

Language: English

URI: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035765

https://hdl.handle.net/10371/73722

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Appears in Collections:: College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)

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