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Marketing strategies for McDonalds behind the Golden Arches : maintaining dominance in the fast food industry
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 주우진 | - |
| dc.contributor.author | 고희경 | - |
| dc.date.accessioned | 2011-09-22T07:13:16Z | - |
| dc.date.available | 2011-09-22T07:13:16Z | - |
| dc.date.copyright | 2010 | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035757 | eng |
| dc.identifier.uri | https://hdl.handle.net/10371/73728 | - |
| dc.description | Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNUGlobal MBA전공),2010.8. | en |
| dc.format.extent | 28 leaves | en |
| dc.language.iso | en | en |
| dc.publisher | 서울대학교 경영전문대학원 | en |
| dc.subject | marketing strategy | en |
| dc.subject | positioning | en |
| dc.subject | targeting | en |
| dc.subject | segmentation | en |
| dc.subject | marketing mix | en |
| dc.subject | fast food industry | en |
| dc.subject | well-being | en |
| dc.title | Marketing strategies for McDonalds behind the Golden Arches : maintaining dominance in the fast food industry | en |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(SNUGlobal MBA전공) | - |
| dc.description.degree | Master | en |
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