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Implications of brand tribing process on carbon emissions labels : the timberland compayny case study

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Authors

안민아

Advisor
이유재
Issue Date
2010
Publisher
서울대학교 경영전문대학원
Keywords
소비자행동Consumer Behavior탄소라벨Carbon Label브랜드트라이브Brand Tribe팀버랜드Timberland마케팅Marketing
Description
Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNUGlobal MBA전공),2010.8.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035752

https://hdl.handle.net/10371/73731
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