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Detailed Information
Marketing strategy failure of Korean brand home appliance In overseas competition : focusing on LG electronics
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- Authors
- Advisor
- 주우진
- Issue Date
- 2010
- Publisher
- 서울대학교 경영전문대학원
- Keywords
- 마케팅 ; marketing ; 가전시장 ; home appliance ; 마케팅 전략 ; asian market
- Description
- Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNU Global MBA),2010.8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035786
https://hdl.handle.net/10371/73743
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