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College of Business Administration/Business School (경영대학/대학원)
Dept. of Business Administration (경영학과)
Theses (Master's Degree_경영학과)
Marketing strategy failure of Korean brand home appliance In overseas competition : focusing on LG electronics
- Authors
- 정지혜
- Advisor
- 주우진
- Issue Date
- 2010
- Publisher
- 서울대학교 경영전문대학원
- Keywords
- 마케팅; marketing; 가전시장; home appliance; 마케팅 전략; asian market
- Description
- Thesis(masters) --서울대학교 경영전문대학원 :경영학과(SNU Global MBA),2010.8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035786
http://hdl.handle.net/10371/73743
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