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How tie strength and iIdentity combine to drive word-of-mouth
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 박기완 | - |
| dc.contributor.author | 김남재 | - |
| dc.date.accessioned | 2011-09-22T07:16:35Z | - |
| dc.date.available | 2011-09-22T07:16:35Z | - |
| dc.date.copyright | 2010 | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035069 | eng |
| dc.identifier.uri | https://hdl.handle.net/10371/73771 | - |
| dc.description | Thesis(masters) --서울대학교 대학원 :경영학과( 마케팅전공),2010.8. | en |
| dc.format.extent | ii, 39 leaves | en |
| dc.language.iso | en | en |
| dc.publisher | 서울대학교 대학원 | en |
| dc.subject | 구전 | en |
| dc.subject | Word-of-Mouth (WOM) | en |
| dc.subject | 브랜드 | en |
| dc.subject | brands | en |
| dc.subject | 제품 | en |
| dc.subject | products | en |
| dc.subject | 유대 강도 | en |
| dc.subject | tie strength | en |
| dc.subject | 정체성 | en |
| dc.subject | identity | en |
| dc.subject | 소비자 독특성 욕구 | en |
| dc.subject | consumers’ need for uniqueness | en |
| dc.title | How tie strength and iIdentity combine to drive word-of-mouth | en |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과( 마케팅전공) | - |
| dc.description.degree | Master | en |
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