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Affective Evaluation of User Impressions Using Virtual Product Prototyping

Cited 13 time in Web of Science Cited 23 time in Scopus
Authors
Kim, Chulwoo; Lee, Cheol; Lehto, Mark R.; Yun, Myung Hwan
Publisher
WILEY-BLACKWELL
Citation
HUMAN FACTORS AND ERGONOMICS IN MANUFACTURING & SERVICE INDUSTRIES; Vol.21 1; 1-13
Keywords
Virtual prototypingUser impressionsAffective evaluationVirtual realityAutomobile interior
Abstract
This study aims to develop an effective and efficient method of analyzing user impressions of a product using virtual prototyping. A method to analyze the relationship between user impressions and design elements of a product using virtual prototyping was proposed, and then the method was applied to the case study of automobile interior design. Thirty-two participants in the experiment evaluated 32 different virtual prototypes of automobile interiors generated from the combination of 17 design elements. The results of the case study showed that user impressions can be well explained by design elements. Physically large design elements, such as the shapes of frontal area, center fascia, door trim, and steering wheel, were critical areas of automobile interior design. The proposed method is expected to be an effective and efficient alternative for industrial practitioners to analyze user impressions of design alternatives at the early stage of the design process. C (C) 2010 Wiley Periodicals, Inc.
ISSN
1090-8471
Language
English
URI
https://hdl.handle.net/10371/74938
DOI
https://doi.org/10.1002/hfm.20210
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College of Engineering/Engineering Practice School (공과대학/대학원)Dept. of Industrial Engineering (산업공학과)Journal Papers (저널논문_산업공학과)
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