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An empirical analysis on consumer adoption of mobile phone and mobile content in Korea

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Authors
Park, Yuri; Kim, Hyunnam; Lee, Jongsu
Issue Date
2010
Publisher
INDERSCIENCE ENTERPRISES LTD
Citation
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS; Vol.8 6; 667-688
Keywords
mobile communicationdiscrete-choice modelempirical analysismobile contentconsumer adoptionmobile phoneconsumer preference
Abstract
This paper aims to empirically analyse consumer preference for mobile phone and mobile content. It is concerned with three issues: how users value the attributes of mobile phones the effects of demographic characteristics on the adoption of mobile content the relation between the adoption of mobile phone and mobile content. Discrete-choice model is used for analysing consumer choice data collected from the survey. The results show that touch-screen and full web browsers are preferred and the consumption pattern of mobile content is different according to individual characteristics. There arc significant correlations between the adoption of mobile phone and mobile content. Mobile phone that supports full browsing has positive correlations with mobile contents. The findings suggest that mobile phone with particular feature is needed to promote use of mobile content.
ISSN
1470-949X
Language
English
URI
https://hdl.handle.net/10371/74976
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College of Engineering/Engineering Practice School (공과대학/대학원)Dept. of Industrial Engineering (산업공학과)Journal Papers (저널논문_산업공학과)
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