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The Impact of Horizontal Merger Between Manufacturers on Channel Pricing Behaviors
DC Field | Value | Language |
---|---|---|
dc.contributor.author | KIM, KYUNG JIN | - |
dc.contributor.author | SONG, INSEONG | - |
dc.date.accessioned | 2012-11-16T08:21:53Z | - |
dc.date.available | 2012-11-16T08:21:53Z | - |
dc.date.issued | 2012-06 | - |
dc.identifier.citation | Seoul Journal of Business, Vol.18 No.1, pp. 126-154 | - |
dc.identifier.issn | 1226-9816 | - |
dc.identifier.uri | https://hdl.handle.net/10371/79399 | - |
dc.description.abstract | This paper studies the impact of a horizontal merger between two manufacturers on channel pricing behaviors. We utilize the new empirical industrial organization approach in which demand and supply side behaviors are derived from economic theories. We apply our model to a
market data set obtained from the toilette paper category in which a major merger between Kimberly Clark and Scott happened. We find the impact of the merger on retailer-manufacturer interaction is heterogeneous across manufacturers. The merged manufacturer turns out to become tougher in its pricing. However, we do not find any evidence that the merge makes other manufacturers tougher. | - |
dc.description.sponsorship | This research has been supported by Institute of Management Research at Seoul National University. | - |
dc.language.iso | en | - |
dc.publisher | College of Business Administration (경영대학) | - |
dc.subject | pricing | - |
dc.subject | channel interaction | - |
dc.subject | horizontal merger | - |
dc.subject | new empirical industrial organization | - |
dc.title | The Impact of Horizontal Merger Between Manufacturers on Channel Pricing Behaviors | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | 김경진 | - |
dc.contributor.AlternativeAuthor | 송인성 | - |
dc.citation.journaltitle | Seoul Journal of Business | - |
dc.citation.endpage | 154 | - |
dc.citation.number | 1 | - |
dc.citation.pages | 126-154 | - |
dc.citation.startpage | 126 | - |
dc.citation.volume | 18 | - |
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