Publications
Detailed Information
I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation
DC Field | Value | Language |
---|---|---|
dc.contributor.author | PARK, KIWAN | - |
dc.contributor.author | KIM, YOUNGRONG | - |
dc.date.accessioned | 2012-11-16T08:22:09Z | - |
dc.date.available | 2012-11-16T08:22:09Z | - |
dc.date.issued | 2012-06 | - |
dc.identifier.citation | Seoul Journal of Business, Vol.18 No.1, pp. 106-123 | - |
dc.identifier.issn | 1226-9816 | - |
dc.identifier.uri | https://hdl.handle.net/10371/79400 | - |
dc.description.abstract | How and why does temporal distance influence consumers evaluation of future hedonic consumption? Drawing upon the construal level theory, we propose that guilt is a lower-level construal than hedonic pleasure and
becomes salient in the immediate versus distant consumption. As such, we hypothesize that consumers evaluate future hedonic consumption less positively as temporal distance becomes smaller. We find that temporal distance influences product evaluation when the product is framed as a hedonic option, but not when it is framed as a utilitarian one (study 1). The effect of temporal distance is mediated by anticipated guilt (study 2). | - |
dc.description.sponsorship | This research was financially supported from the Management Research Center, College of Business Administration, Seoul National University. | - |
dc.language.iso | en | - |
dc.publisher | College of Business Administration (경영대학) | - |
dc.subject | construal level | - |
dc.subject | guilt | - |
dc.subject | hedonic consumption | - |
dc.subject | temporal distance | - |
dc.title | I Will Like It Later But Not Now: The Roles of Temporal Distance and Guilt in Hedonic Product Evaluation | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | 박기완 | - |
dc.contributor.AlternativeAuthor | 김영롱 | - |
dc.citation.journaltitle | Seoul Journal of Business | - |
dc.citation.endpage | 123 | - |
dc.citation.number | 1 | - |
dc.citation.pages | 106-123 | - |
dc.citation.startpage | 106 | - |
dc.citation.volume | 18 | - |
- Appears in Collections:
- Files in This Item:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.