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A Proposed Movie Recommendation Method Using Emotional Word Selection

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Authors
Song, Mina; Namgoong, Hyun; Kim, Hong-Gee; Eune, JuHyun
Issue Date
2009
Publisher
Springer Berlin Heidelberg
Citation
Lecture Notes in Computer Science Vol.5621, pp 525-534
Keywords
예술체육Emotion-WordsEmotionMBTICollaborative FilteringMovieRecommendation Service
Abstract
Many online movie sites or music sites offering recommendation services employ a collaborative filtering technique archived by analyzing customers satisfaction rating, evaluation, search history, download records etc. This approach, however, has difficulty with reflecting individuals perosonalities and their own taste for the recommendation. Exploiting such emotional data to a film recommendation remains a challenge in the present. To solve this, we propose an emotion words selection method usable for the collaborative filtering. Through the proposed emotion-based collaborative filtering method, a recommendation system can exploit individuals emotional differences on the movie items for the recommendation process. This approach was proven by gathering users emotion words selection and satisfaction rating data on several films, and comparing them with MBTI (Myers-Briggs Type Indicator) that is a representative psychometric test for measuring psychological preferences and personalities. This study assumes that individuals movie taste is much related to the personalities classifiable by MBTI types, because movie taste and evaluation on a movie is influenced by individuals subjective matters. The results of this study show that emotion words based collaborative filtering method is appropriate for extracting users MBTI types. Thus, if a recommendation service offers users films based on their MBTI types, the users can be recommended more customized films.
ISSN
0302-9743
Language
English
URI
https://hdl.handle.net/10371/83191
DOI
https://doi.org/10.1007/978-3-642-02774-1_57
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Appears in Collections:
College of Fine Arts (미술대학)Dept. of Crafts and Design (디자인학부)Journal Papers (저널논문_디자인학부)
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