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How a Convergence Product Affects Related Markets: The Case of the Mobile Phone
Cited 11 time in
Web of Science
Cited 12 time in Scopus
- Authors
- Issue Date
- 2009-04
- Citation
- ETRI Journal, vol. 31, no. 2, April 2009, pp. 216-224
- Keywords
- Convergence product ; diffusion ; mobile phone ; digital camera ; MP# player
- Abstract
- Analyzing the diffusion of a convergence product is a
new and challenging research field. It is very difficult to
find research dealing with this issue due to the inherent
complexity and lack of data. In analyzing the diffusion of a
convergence product, we should simultaneously take into
account its relationship with related single-function
products because of their similarities in terms of technology
and functionality. In this study, we empirically analyze the
diffusion of the convergence mobile phones in South Korea
and find that the convergence products can affect the
diffusion of MP3 players and digital cameras positively or
negatively. This research may be significant for business
strategies in technology management and product
development.
- ISSN
- 1225-6463
- Language
- English
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