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Analysis of the Competitiveness of Broadband over Power Line Communication in Korea
Cited 6 time in
Web of Science
Cited 8 time in Scopus
- Authors
- Issue Date
- 2008-06
- Citation
- ETRI Journal, vol. 30, no. 3, June 2008, pp. 469-479
- Keywords
- Broadband over power line communication ; conjoint analysis ; rank ordered logit ; demand forecasting
- Abstract
- This study analyzes factors affecting the competitiveness
of broadband over power line communication (BPLC)
and predicts demand for the service, based on quantitative
information about consumer preferences drawn from a
survey of Korean consumers. Findings from the
estimation suggest that, although consumers value some
beneficial features of BPLC, to be competitive the speed
and stability of its data transmission needs to be improved.
Moreover, on the basis of a market simulation, we expect
BPLC to occupy only a small portion of Koreas Internet
access market in the future, a finding we expect would
hold true for other developed countries whose Internet
access markets are already mature.
- ISSN
- 1225-6463
- Language
- English
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