Managing Operational Proactiveness to Facilitate Functional Area Alignment and Enhance Business Performance

Abstract

The aim of this paper is to explore the role of operational proactiveness

with respect to achieving functional alignment and enhancing business

performance. Using data from the retail banking industry, we investigate

how operational proactiveness impacts strategic alignment and business

performance. Results show that the operational proactiveness contributes to

business performance through enhanced strategic alignment. Additionally,

with assistance from a panel of experts, outcomes of the study were

subjected to a reality check in order to develop managerial guidelines for

operationalizing the findings of this research.