Who Puts the Best Face Forward on Facebook?: Positive Self-Presentation in Online Social Networking and the Role of Self-Consciousness, Actual-to-Total Friends Ratio, and Culture
- Lee, Jong-Eun Roselyn; Shim, Minsun; Joo, Yeon Kyoung; Park, Sung Gwan
- Issue Date
- 2014 AEJMC CONFERENCE, pp. 1-44
- This study investigated the roles of self-consciousness, actual-to-total Friends ratio, and culture on positive self-presentation on Facebook. A cross-sectional survey was conducted with Facebook users in the U.S. (n = 183) and South Korea (n = 137). The results showed that U.S. participants, compared with South Koreans, engaged in positive self-presentation to a greater extent. The data further demonstrated that culture significantly moderated the effects of public self-consciousness and actual-to-total Friends ratio on positive self-presentation.
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