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Who Puts the Best Face Forward on Facebook?: Positive Self-Presentation in Online Social Networking and the Role of Self-Consciousness, Actual-to-Total Friends Ratio, and Culture

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Authors
Lee, Jong-Eun Roselyn; Shim, Minsun; Joo, Yeon Kyoung; Park, Sung Gwan
Issue Date
2014-07-21
Publisher
Association for Education in Journalism & Mass Communication
Citation
2014 AEJMC CONFERENCE, pp. 1-44
Keywords
사회과학
Abstract
This study investigated the roles of self-consciousness, actual-to-total Friends ratio, and culture on positive self-presentation on Facebook. A cross-sectional survey was conducted with Facebook users in the U.S. (n = 183) and South Korea (n = 137). The results showed that U.S. participants, compared with South Koreans, engaged in positive self-presentation to a greater extent. The data further demonstrated that culture significantly moderated the effects of public self-consciousness and actual-to-total Friends ratio on positive self-presentation.
Language
English
URI
https://hdl.handle.net/10371/92513

http://www.aejmc.org/home/2014/06/ctec-2014-abstracts/
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College of Social Sciences (사회과학대학)Dept. of Communication (언론정보학과)Others_언론정보학과
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