S-Space Graduate School of International Studies (국제대학원) Dept. of International Studies (국제학과) Journal of International and Area Studies (JIAS) Journal of International and Area Studies vol.19 (2012)
Strategic Foresight: The Case of TJ Park and POSCO
- Kim, Dong-Jae
- Issue Date
- Institute of International Affairs, Graduate School of International Studies, Seoul National University
- Journal of International and Area Studies, Vol.19 No.1, pp. 45-57
- The increasing complexity of business environment poses a myriad of challenges for managers
these days. Decision makers of any organization face the task of figuring out how to deal with this issue.
The present paper argues that strategic foresight should offer a significant source of sustainable
competitive advantages. It reviews relevant literature and suggests what strategic foresight is and why
it is needed. With the case analyses of POSCO and its founding CEO and chairman, TJ Park, the paper
attempts to explore the concept of strategic foresight and to draw implications. The cases imply that
strategic foresight can be gained through intentional efforts of longer-term and broad-based thoughts.
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