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소비자혁신성의 측정과 결정요인 분석 : Study of the measurement and determinants of consumer innovativeness : with a focus on consumers substantial influence over the diffusion of new products
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- Authors
- Advisor
- 김난도
- Major
- 소비자학과
- Issue Date
- 2011-08
- Publisher
- 서울대학교 대학원
- Keywords
- 소비자혁신성 ; 혁신수용성 ; 혁신전파력 ; 소비자혁신성의 측정방법 ; 소비자혁신성의 결정요인 ; 사회경제적 요인 ; 심리적 요인 ; 상호작용적 요인 ; 소비자혁신성 수준별 범주화 ; 소속집단 예측모형 ; consumer innovativeness ; adoption of new product ; propagation of new product ; measurement of consumer innovativeness ; general determinants of consumer innovativeness ; socio-economic factors ; psychological factors ; interactive factors ; categorization of consumer innovativeness ; prospect group forecasting models
- Description
- 학위논문 (박사)-- 서울대학교 대학원 : 소비자학과, 2011.8. 김난도.
- Language
- kor
- URI
- https://hdl.handle.net/10371/158730
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000030971
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