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국가 암 조기검진 사업의 TV 광고를 통한 홍보 효과 평가에 관한 연구 : (The)Evaluation of public relations(PR) effects of national cancer screening program through TV advertisements
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- Authors
- Advisor
- 문옥륜
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 암 조기검진 ; cancer screening ; 홍보 효과 ; public relations ; 광고 ; advertisement ; 인지도 ; perception ; 수검률 ; participation rate
- Description
- 학위논문(석사) --서울대학교 대학원 :보건학과(보건정책관리학전공),2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044436
https://hdl.handle.net/10371/26361
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