Ninety-nine Purchasing Practices in Partnership with Demand

Abstract

In view of gyrating costs and recurrent shortages among essential

materials, administrators in many compaines are placing greater emphasis on the purchase function. Physical resources have become a crucial factor when executives screen ideas for new products, make go-no go decisions, allocate promotional support selectively, and retire items from the "line.

We always assumed that if we could sell it, we could get the materials," .says Robert C. Parker of International Harvester Company. That is just no longer true. Its changing the style of our business plans. Now supply of materials is an equal consideration with finance and markets."