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Experience Goods Monopolist: Freeware as an Advertisement

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Authors
Le Duc, Niem
Issue Date
2017-04
Publisher
Institute of Economic Research, Seoul National University
Citation
Seoul Journal of Economics, Vol.30 No.2, pp. 179-187
Keywords
FreewareSoftwareAdvertisement
Abstract
This study examines the situation in which a monopolist offers freeware as an advertisement for the increase of demand to maximize profit even though the existence of such freeware will reduce the power of the monopolist in the market. This study proves that the successful application of freeware is dependent on the number of potential consumers and the optimal quality design for freeware in this situation uniquely exists.
ISSN
1225-0279
Language
English
URI
https://hdl.handle.net/10371/117639
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College of Social Sciences (사회과학대학)Institute of Economics Research (경제연구소)Seoul Journal of Economics (SJE)Seoul Journal of Economics vol.30 no.1~4 (2017)
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