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웹 광고에 대한 감성의 전이과정과 웹페이지 사용편의성의 상관관계 연구
Analysis of the relationship between usability and affective response in web advertising

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Authors
정민주
Advisor
윤명환
Issue Date
2009
Publisher
서울대학교 대학원
Keywords
웹사이트에 대한 태도Attitude toward the website이중매개가설Dual mediation hypothesis배너광고Banner advertising사용편의성Usability
Description
학위논문(석사) --서울대학교 대학원 :산업공학과 (인간공학 전공),2009.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000036835

https://hdl.handle.net/10371/11906
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College of Engineering/Engineering Practice School (공과대학/대학원)Dept. of Industrial Engineering (산업공학과)Theses (Master's Degree_산업공학과)
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