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Do Online Reaction Comments Affect Our Life Satisfaction? Competitive vs. Cooperative Context
온라인 댓글이 소비자의 외로움과 삶에 대한 만족도에 미치는 영향: 경쟁과 협력 상황의 비교

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Authors
이종세
Advisor
박기완
Major
경영대학 경영학과
Issue Date
2015-02
Publisher
서울대학교 대학원
Keywords
온라인 댓글(online reaction comments)삶의 만족도(life satisfaction)인지된 외로움(perceived loneliness)경쟁 상황(competitive context)협력 상황(cooperative context)
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2015. 2. 박기완.
Abstract
People from diverse backgrounds share their opinions by making comments online, and many people react to such comments by replying directly to them. How would such interaction affect peoples well-being? A reaction comment is a reply to an original comment. This research examines whether, why, and when the online reaction comments of others affect peoples well-being. People tend to care about how others view them
such a tendency is prevalent in todays highly interconnected online world. The study shows that perceived loneliness mediates the effect of reaction comments. Others reaction comments are more likely to affect the life satisfaction of people in the cooperative (vs. competitive) context. People in the competitive context were unaffected by reaction comments, but people in the cooperative context were more satisfied when reaction comments were similar (vs. dissimilar) to their own opinions.
Language
English
URI
https://hdl.handle.net/10371/124581
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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