S-Space College of Education (사범대학) Dept. of Physical Education (체육교육과) Theses (Master's Degree_체육교육과)
An Analysis of Korean Corporate Social Responsibility Activities : 한국 기업의 유소년 스포츠 사회공헌활동에 관한 분석
- Lisa Witter
- 사범대학 체육교육과
- Issue Date
- 서울대학교 대학원
- 학위논문 (석사)-- 서울대학교 대학원 : 체육교육과, 2015. 8. 임충훈.
- With the increasing number of Korean companies conducting philanthropic Corporate Social Responsibility (CSR) activities, there is insufficient research on the use of sports to deploy such activities. This study investigates the potential of youth sports programs as an effective choice for companies to deploy their philanthropic CSR activities. This study examines reasons why Korean companies choose or choose not to deploy CSR youth sports programs
characteristics of CSR youth sports programs
and the effectiveness of CSR youth sports programs in Korea.
CSR managers or staff who were conducting CSR youth sports programs were interviewed about the reasons behind conducting programs, the effectiveness of the program, satisfaction levels, monitoring and evaluation procedures, etc. Interviews were also conducted with a CSR manager who did not have experience conducting CSR youth sports programs and an expert on CSR in Korea. The study found that CSR youth sports programs were uncommon, but companies targeting children found the programs to be effective. Companies looking to start a new CSR program turned to youth sports as an attractive solution to address social issues such as the integration of minority groups and the enhancement of childrens physical, mental and social health. Some companies were reluctant to carry out CSR youth sports programs because they were expensive and required a specialized partnering organization to effectively carry out the program. The image of sport being a luxury and difficulty in extracting outcomes were other obstacles to deploy youth sports programs. A wide range of CSR youth sports activities could be observed. The programs effectiveness was measured with the following criteria: satisfaction levels of the company, manager and participants
partial SWOT analysis by managers
monitoring and evaluation
the managers viewpoint on the success of the program
and whether the manager would recommend the program to other companies.