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A Competitive Analysis of Netflix : 넷플릭스 경쟁력 분석

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Authors
라켈 솔리
Advisor
Moon H.C.
Major
국제대학원 국제학과
Issue Date
2018-02
Publisher
서울대학교 대학원
Keywords
NetflixSVOD industryEntertainment IndustryCompetitivenessValueChainABCD-modelFive Forces-model
Description
학위논문 (석사)-- 서울대학교 대학원 : 국제대학원 국제학과, 2018. 2. Moon H.C..
Abstract
This thesis conducts a competitive analysis of Netflix by applying the theories of Michael Porters value chain and Hwy-Chang Moons ABCD model. In order to show relative strategic positioning and industry challenges, an industry analysis of the film and television industry by applying the five forces model with Walt Disney Company, Amazon and Facebook examined as relevant competitors. These are used to highlight key challenges and trends in the SVOD segment and wider entertainment industry, and how this affects the competitive advantages of Netflix. As such, the thesis aims to understand the industry developments and sources of competitive advantage in shifting industries through the application of theories.
Language
English
URI
https://hdl.handle.net/10371/141687
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Graduate School of International Studies (국제대학원)Dept. of International Studies (국제학과)Theses (Master's Degree_국제학과)
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