조직의 창의성과 혁신

Abstract

Organizations today are under increasing pressure to develop a culture based on creativity and innovation. Apple has been a great role model in this regard by making great successes in markets where Apple was a late comer. Successes with iMac, iPod. and iPhone were possible by creatively combining internet. digital contents, and gadgets in a creative way.

Korean companies such as Samsung and LG are also trying to be more innovative in order to continue their successes in many of the global market segments that they are currently dominating. Cultures of many Korean companies. however, are marked by characteristics of Hierarchy and Market when diagnosed by the competing values model. So-called 'Chang Jo' management declared by Samsung is thought to one based on Adhocracy and Market. Achieving such a culture is a very difficult task, but it can be achieved. I suggested strategies to make transition to such a culture .