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(The) effect of KKotMinam decorative model in cosmetics advertisement on consumers' evaluation of advertisement effectiveness
화장품 광고 시장에서 광고 효과에 대한 소비자의 평가에 꽃미남인 이쁜 남성 모델 활용의 효과

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Authors
Widya Paramita
Advisor
김재일
Major
경영학과(마케팅 전공)
Issue Date
2011-08
Publisher
서울대학교 대학원
Keywords
Hofstedes Cultural DimensionsReligiosityKkot MinamKorean WaveAdvertisement Evaluation
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과(마케팅 전공), 2011.8. 김재일.
Language
eng
URI
https://hdl.handle.net/10371/157003

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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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