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(The) effect of KKotMinam decorative model in cosmetics advertisement on consumers' evaluation of advertisement effectiveness : 화장품 광고 시장에서 광고 효과에 대한 소비자의 평가에 꽃미남인 이쁜 남성 모델 활용의 효과
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- Authors
- Advisor
- 김재일
- Major
- 경영학과(마케팅 전공)
- Issue Date
- 2011-08
- Publisher
- 서울대학교 대학원
- Keywords
- Hofstedes Cultural Dimensions ; Religiosity ; Kkot Minam ; Korean Wave ; Advertisement Evaluation
- Description
- 학위논문 (석사)-- 서울대학교 대학원 : 경영학과(마케팅 전공), 2011.8. 김재일.
- Language
- eng
- URI
- https://hdl.handle.net/10371/157003
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000031480
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