S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Theses (Master's Degree_경영학과)
I love my gift
Increased brand loyalty on gift-received brands and effects on post-purchase behavior
- 경영학과(마케팅 전공)
- Issue Date
- 서울대학교 대학원
- 학위논문 (석사)-- 서울대학교 대학원 : 경영학과(마케팅 전공), 2011.8. 박기완.
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