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I love my gift
Increased brand loyalty on gift-received brands and effects on post-purchase behavior

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Authors
윤여진
Advisor
박기완
Major
경영학과(마케팅 전공)
Issue Date
2011-08
Publisher
서울대학교 대학원
Keywords
선물경험재의인화제품 교체브랜드 로열티
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과(마케팅 전공), 2011.8. 박기완.
Language
eng
URI
https://hdl.handle.net/10371/157007

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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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