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韓·日ビ-ルブランドのマ-ケティング戰略の比較硏究
Comparative study on the marketing strategy of beer brands in Korea and Japan

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Authors
권가현
Advisor
김현철
Major
국제학과(국제지역학전공)
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
시장역전전략하이트맥주아사히맥주맥주전쟁마케팅전략市場逆轉戰略ハイトビ-ル朝日ビ-ルビ-ル戰爭マ-ケティング戰略
Description
학위논문 (석사)-- 서울대학교 대학원 : 국제학과(국제지역학전공), 2011.2. 김현철.
Language
Japanese
URI
http://hdl.handle.net/10371/157286

http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000030575
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Graduate School of International Studies (국제대학원)Dept. of International Studies (국제학과)Theses (Master's Degree_국제학과)
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