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유통채널별 충동구매성향 비교연구
Comparison study of impulsive buying tendency in retail channels

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Authors
강이교
Advisor
김난도
Major
소비자학과
Issue Date
2011-08
Publisher
서울대학교 대학원
Keywords
충동구매유통채널백화점TV홈쇼핑온라인쇼핑채널특성.Impulsive buyingRetail channelDepartment storeTV home shoppingOnline shopping.
Description
학위논문 (석사)-- 서울대학교 대학원 : 소비자학과, 2011.8. 김난도.
Language
kor
URI
https://hdl.handle.net/10371/157909

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College of Human Ecology (생활과학대학)Dept. of Consumer Science (소비자학과)Theses (Master's Degree_소비자학과)
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