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유통채널별 충동구매성향 비교연구 : Comparison study of impulsive buying tendency in retail channels
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- Authors
- Advisor
- 김난도
- Major
- 소비자학과
- Issue Date
- 2011-08
- Publisher
- 서울대학교 대학원
- Keywords
- 충동구매 ; 유통채널 ; 백화점 ; TV홈쇼핑 ; 온라인쇼핑 ; 채널특성. ; Impulsive buying ; Retail channel ; Department store ; TV home shopping ; Online shopping.
- Description
- 학위논문 (석사)-- 서울대학교 대학원 : 소비자학과, 2011.8. 김난도.
- Language
- kor
- URI
- https://hdl.handle.net/10371/157909
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000031581
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