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연속 구매 시 첫 구매가 후속 구매에 미치는 영향
Effects of initial purchase on subsequent purchase in sequential buying

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Authors
정경화
Advisor
이유리
Major
의류학과
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
연속 구매Mind-set첫 구매후속 구매쇼핑 감정정보처리 수준Sequential buyingInitial purchaseSubsequent purchaseShopping emotionsInformation processing
Description
학위논문 (석사)-- 서울대학교 대학원 : 의류학과, 2011.2. 이유리.
Language
kor
URI
https://hdl.handle.net/10371/158275

http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029650
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College of Human Ecology (생활과학대학)Dept. of Textiles, Merchandising and Fashion Design (의류학과)Theses (Master's Degree_의류학과)
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