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오픈마켓 사이트 웹 설계요인에 따른 신뢰와 구매관계에 대한 한·중 비교연구
Comparative study on web design factors of Korean and Chinese open market sites according to customers trust and purchase intention

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Authors
최연
Advisor
이유리
Major
의류학과
Issue Date
2011-08
Publisher
서울대학교 대학원
Keywords
온라인쇼핑몰웹 설계요인사이트 신뢰신뢰의 다차원성구매의도Online shopping mallWeb design factorSite trustMulti-dimensional trustPurchase intention
Description
학위논문 (석사)-- 서울대학교 대학원 : 의류학과, 2011.8. 이유리.
Language
kor
URI
https://hdl.handle.net/10371/158279

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College of Human Ecology (생활과학대학)Dept. of Textiles, Merchandising and Fashion Design (의류학과)Theses (Master's Degree_의류학과)
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