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광고(廣告)에 대한 태도(態度)가 광고효과(廣告效果)에 미치는 영향에 관한 연구(硏究) -Fishbein 태도모형(態度模型)의 타당성(妥當性)에 관한 하나의 재고찰-
The Mediating Role of Attitude toward Advertisement on Ad Effect: An Reexamination of the Fishbein`s Attitude Model

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