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Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection

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Authors

Rho, Sangkyu; An, Jungnam; Chong, Song

Issue Date
2007-06
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business, Vol.13 No.1, pp. 77-98
Keywords
congestion pricingcongestion externalitiesmarket segmentationadverse selection
Abstract
The quality of network services deteriorates as network utilization

increases beyond a certain point, i.e., congestion externalities. Many

researchers have proposed congestion pricing models which internalize

congestion externalities. However, most studies are based on a unit

pricing which cannot reflect users different congestion sensitivities. The

purpose of this paper is to propose a discriminatory congestion pricing

model using adverse selection. Our pricing mechanism provides a congestion-sensitive user with a high quality service for a higher price

and a congestion-tolerant user with a low quality service for a lower

price. Our model allows service providers to better control congestions

while maximizing their profits.
ISSN
1226-9816
Language
English
URI
https://hdl.handle.net/10371/1806
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