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중간광고 도입에 대한 방송사 조직구성원의 찬반의견에 영향을 미치는 요인 : 조직동일시와 신뢰에 대한 논의를 중심으로
The broadcasting station laborer`s identity : trust condition and its effect on their opinion about the mid-advertisement

DC Field Value Language
dc.contributor.advisor강남준-
dc.contributor.author권동국-
dc.date.accessioned2009-12-17T01:05:49Z-
dc.date.available2009-12-17T01:05:49Z-
dc.date.copyright2009.-
dc.date.issued2009-
dc.identifier.urihttp://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000036436kor
dc.identifier.urihttps://hdl.handle.net/10371/21020-
dc.description학위논문(석사) --서울대학교 대학원 :언론정보학과,2009.2.ko
dc.format.extentviii, 123 p.ko
dc.language.isoko-
dc.publisher서울대학교 대학원ko
dc.subject조직동일시 커뮤니케이션ko
dc.subjectC-OI(communicative-organizational identification)ko
dc.subject신뢰격차ko
dc.subjecttrust gapko
dc.subject조직신뢰ko
dc.subjectopinionko
dc.subject사회신뢰ko
dc.subjectmid-advertisementko
dc.subject의견ko
dc.subjectorganizational identityko
dc.subject조직 커뮤니케이션ko
dc.subjecttrustko
dc.subject중간광고ko
dc.subject방송노동자ko
dc.subject조직동일시ko
dc.subject조직정체성ko
dc.subject방송직군ko
dc.title중간광고 도입에 대한 방송사 조직구성원의 찬반의견에 영향을 미치는 요인 : 조직동일시와 신뢰에 대한 논의를 중심으로ko
dc.title.alternativeThe broadcasting station laborer`s identity : trust condition and its effect on their opinion about the mid-advertisementko
dc.typeThesis-
dc.contributor.department언론정보학과-
dc.description.degreeMasterko
Appears in Collections:
College of Social Sciences (사회과학대학)Dept. of Communication (언론정보학과)Theses (Master's Degree_언론정보학과)
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