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시청자와 방송사 사이의 상호 관계 인식이 방송사에 대한 태도 형성에 미치는 영향 : (The)Effects of cognition of mutual relationship between TV audience and network broadcasters on the formation of audience`s attitude toward the broadcasters
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- Authors
- Advisor
- 강남준
- Issue Date
- 2005
- Publisher
- 서울대학교 대학원
- Keywords
- 다채널 환경 ; multi-channel ; 수용자 능동성 ; audience activity ; 공중관계성 ; public-organization relationship ; 지각된 품질 ; perceived quality ; 의견반영 ; mutual control ; 운영능력 ; competence ; 약속이행 ; dependability ; 만족감 ; satisfaction ; 신뢰 ; trust ; 방송사에 대한 태도 ; attitude toward the broadcasters
- Description
- 학위논문(석사)--서울대학교 대학원 :언론정보학과,2005.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050482
https://hdl.handle.net/10371/21090
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