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國際廣告의 文化指向性과 메시지 類型에 따른 廣告效果에 關한 硏究
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- Authors
- Advisor
- 이준웅
- Issue Date
- 2004
- Publisher
- 서울대학교 대학원
- Keywords
- 한국문화상품 ; Korean mass culture ; 한국문화지향적 광고 ; Korean orientation advertisement and the chinese orientation advertisement ; 중국문화지향적 광고 ; The message type of advertisement ; 광고 메시지 유형 ; Attitude towards a brand (ab) ; 광고태도 ; Attitude towards advertisement (aad) ; 상표태도 ; And intention for purchasing (pi). ; 구매의도
- Description
- 학위논문(석사)--서울대학교 대학원 :언론정보학과,2004.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000055430
https://hdl.handle.net/10371/21104
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