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패션상품 소비자가 인식하는 상표관계본질(BRQ)이 상표충성에 미치는 영향 : (The)Perception of brand relationship quality(BRQ) of fashion product consumers and its influence on brand loyalty
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이은영 | - |
| dc.contributor.author | 채진미 | - |
| dc.date.accessioned | 2009-12-24T09:25:17Z | - |
| dc.date.available | 2009-12-24T09:25:17Z | - |
| dc.date.copyright | 2006. | - |
| dc.date.issued | 2006 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000048663 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/22519 | - |
| dc.description | 학위논문(박사) --서울대학교 대학원 :의류학과,2006. | ko |
| dc.format.extent | 201 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 상표관계본질(BRQ: Brand Relationship Quality) | ko |
| dc.subject | BRQ(Brand Relationship Quality) | ko |
| dc.subject | 애정몰입 | ko |
| dc.subject | love | ko |
| dc.subject | 자아연 관 | ko |
| dc.subject | commitment | ko |
| dc.subject | 상징 | ko |
| dc.subject | self-connection | ko |
| dc.subject | 신비감 | ko |
| dc.subject | symbol | ko |
| dc.subject | 신뢰감 | ko |
| dc.subject | mystery | ko |
| dc.subject | 향수 | ko |
| dc.subject | trust | ko |
| dc.subject | 친밀감 | ko |
| dc.subject | nostalgia | ko |
| dc.subject | 지식 | ko |
| dc.subject | Intimacy | ko |
| dc.subject | 상표만족도 | ko |
| dc.subject | knowledge | ko |
| dc.subject | 상표태도 | ko |
| dc.subject | brand satisfaction | ko |
| dc.subject | 상표충성도 | ko |
| dc.subject | brand attitude | ko |
| dc.subject | brand loyalty. | ko |
| dc.title | 패션상품 소비자가 인식하는 상표관계본질(BRQ)이 상표충성에 미치는 영향 | ko |
| dc.title.alternative | (The)Perception of brand relationship quality(BRQ) of fashion product consumers and its influence on brand loyalty | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 의류학과 | - |
| dc.description.degree | Doctor | ko |
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