Publications
Detailed Information
패션상품 소비자가 인식하는 상표관계본질(BRQ)이 상표충성에 미치는 영향 : (The)Perception of brand relationship quality(BRQ) of fashion product consumers and its influence on brand loyalty
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Advisor
- 이은영
- Issue Date
- 2006
- Publisher
- 서울대학교 대학원
- Keywords
- 상표관계본질(BRQ: Brand Relationship Quality) ; BRQ(Brand Relationship Quality) ; 애정몰입 ; love ; 자아연 관 ; commitment ; 상징 ; self-connection ; 신비감 ; symbol ; 신뢰감 ; mystery ; 향수 ; trust ; 친밀감 ; nostalgia ; 지식 ; Intimacy ; 상표만족도 ; knowledge ; 상표태도 ; brand satisfaction ; 상표충성도 ; brand attitude ; brand loyalty.
- Description
- 학위논문(박사) --서울대학교 대학원 :의류학과,2006.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000048663
https://hdl.handle.net/10371/22519
- Files in This Item:
- There are no files associated with this item.
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.