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소비자의 구매의사 결정단계에 따른패션 브랜드의 마케팅커뮤니케이션 효과 : Marketing Communication Effects in Fashion Brands According to Consumers Purchase Decision Making Process
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- Authors
- Advisor
- 이은영
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 마케팅커뮤니케이션 ; marketing communication ; 구매의사 결정과정 ; purchase decision making process ; 브랜드 인지도 ; brand recognition ; 의복 쇼핑성향 ; clothing shopping orientation ; 마케팅커뮤니케이션 효과 ; marketing communication effect ; 접촉효과 ; sales effect ; 행동효과 ; behavior effect ; 구매의도 ; exposure effect
- Description
- 학위논문(석사) --서울대학교 대학원 :의류학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000043538
https://hdl.handle.net/10371/22805
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